When it comes to clothes, their own or anyone else's, most men don't know anything. Part of the reason is the belief, instilled in men from boyhood, that taking interest in clothes is a sign of effeminacy. So, just as they were by their mothers, a number of men are dressed by their girlfriends or wives. That can be great.
With that kind of background, it's no wonder that men who go Christmas clothes shopping for the women in their lives feel utterly lost. And when it comes to lingerie shopping, the awkwardness that a lot of men feel is coupled with blushing, adolescent embarrassment, as if you were 16 again and sneaking a peek at Playboy at the newsstand with your Sunday-school teacher standing next to you.
The most important thing to acknowledge and accept about buying lingerie is this: The saleswomen know you're getting it as a prelude to sex. You're a big boy. You have sex. And buying lingerie is a way of announcing that the lady in your life turns you on enough for you to want to see her in these skimpy little things. Where's the shame in that? (Would you rather have the salesgirl think you're buying it for yourself?)
Preparing to buy lingerie is the most pleasurable homework you'll ever do. Basically, it means watching your wife or girlfriend as she parades around the bedroom getting dressed or undressed. She what she's comfortable with. Does she like strapless bras or ones with straps? Underwire or smooth cups? Full coverage or demi bras? Panties or thongs? And if she doesn't wear the latter, why? Does anal floss make her uncomfortable? Or are thongs just not something that fits in with her everyday wardrobe? Would she be willing to wear one if it weren't something she'd have on from morning till night, if she'd be wearing it for a more intimate, relaxed and shorter period of time?
Take her body into account. That doesn't mean that if she isn't built like Tyra Banks, you should get her some ugly utility underwear. Of course, fantasies play a large part in buying lingerie -- yours and hers. But have your lady's body in mind, not Tyra's.
The Golden Rule - You are buying lingerie for her...and NOT for yourself!
Your decision about what to buy starts with observation, and looking at the woman who turns you on is never a chore. When you've done the homework, which includes knowing her size (Don't know her size? Why not leave a little mash note in her lingerie drawer telling her that Santa would like to know her sizes in all sorts of garments, and that a note from her left in your underwear drawer would surely find its way to him), it's time to actually go shopping.
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